Several interviewees view this wider change in purchases desire as the a matchmaking disruptor:
cuatro. Conclusions
That it part lines 10 influential affairs within the support discontinuation. To build on the prior search, expose conclusions is actually partioned into four factorial categories having sponsorship dissolution: sponsor-associated situations, sponsee-associated products, inter-relational affairs and you may exterior items. As a result of the perspective from Copeland and you can Frisby (1996), sponsor-associated facts to possess discontinuation are the ones which might be just in the the latest supporting company otherwise organization. (more…)